Customization
Nike has opened up a Nike iD store in Manhattan solely for the purpose of creating your own customized sneaker. It's a very elite store and can only get in with an invitation (read: celebrities only). They have a website for the rest of the people. It's a pretty cool idea and the prices are no more expensive than buying a regular sneaker from Foot Locker. There are 34 different types of shoes available for customization. I think the real market for those shoes are for schools. Instead of buying the readily available red, blue, white, or black sneakers, they can get ones that really match their school colors.
Customizable shirts, hats, etc. have been available for a long time. I guess it was just a matter of time before someone figured out how to make sneaker custumization a feasible option.
Another pretty cool customization offer is from M & M's. You can pick your own colors and a two line message on one side.
posted by Matt Dabney @ 6/17/2005 07:13:00 AM
2 comments
2 Comments:
This is a crazy example of the twisted priorities of our country. Custom sneakers? Ridiculous. Maybe Matt Guiney was on to something.
I mean honestly, who in their right mind would pay tons of money to get a CUSTOM PAIR OF SNEAKERS?!?
You missed something. The customized sneakers don't cost anymore than non-customized sneakers. Nike is just giving the consumer more choices and freedom to have personalized shoes.
What if you had a favorite hat or t-shirt that was not a normal color (e.g. red, blue, etc..) and wanted to coordinate your outfit with a pair if shoes that matched?
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